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Resumé
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Alex F. Cheng
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| My purpose for work: There is something magical
and fulfilling when a team of friends achieve a goal that benefits society
… and had fun doing it. |
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Profile
Creative marketing strategist who has a wealth of proven tactics for extraordinary
products and services. A seasoned executive who delivers:
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Out-of-the-box thinking and implementation
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Marketing and sales strategies that get results
Education and Background
| Childhood – California |
BS Engineering – UCLA |
MBA – Stanford |
Avocations: Snowboarding, Racquetball, Tennis,
Sailing (Past president of Small Yacht Racing Association of SF Bay)
Professional Experience as Marketing Strategist
Marketing consultant and strategist for leading edge
technologies. Often acted as part-time marketing executive during start-ups,
then helped hire and guide permanent staff. Typical tasks:
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Create executive summaries that excite investors and managers
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Help founders understand the prerequisites of Angels and VCs
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Create marketing plans that leverage uniqueness of the company
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Redesign web sites for investors, customers, partners, and employees
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Create business models that reap revenues and profits
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Carry out duties of a VP of Marketing on a part-time basis
Co-founded several companies offering unique products
or services.
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Software911 offered enterprise software as a
web-based, ASP service. Within first year, achieved two rounds of funding,
25 customers, six strategic partners, one move to larger facilities, and
two versions of core product. The company was acquired during its fourth
year.
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Tedas, Inc. was launched as an American subsidiary
for TEDAS, GmbH of Germany, to open up a marketing presence in Silicon
Valley. Successfully set up promotion and marketing channels for desktop
computer-telephony products. Follow-on products included software PBXs
and IP telephony.
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Luxtron, Inc. was founded around.17 patents,
and offered optical thermometry unknown in science before. It now dominates
the market in temperature measurements in RF, microwave and electrical
environments. Innovative marketing took the VC-funded company into such
diverse fields as cancer therapy, food processing, high voltage research
and semiconductor processing.
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Seagull, Inc., from a self-financed start, grew
to be North America’s leading supplier of electronic timing for sports.
Seagull introduced and was the sole distributor of electronic systems from
Omega of Switzerland, installing more systems than Omega had in the rest
of the world. Major contracts: Montreal Olympics-$4 Million, Edmonton Commonwealth
Games-$1.7 Million, Mexico City Pan Am Games-$650,000, Lake Placid Olympics-$700,000,
and four years as Official Timers of the World Pro Ski Tour.
Systems Industries is the success story
for Dr. Ed Zschau that propelled him into Congress. He said:
"Although there's much that Systems Industries has accomplished
(it now has annual sales of nearly $150 million), its business in a real
sense is the one that Alex Cheng started
there. It was his insight into the marketplace and his initiative to see
and seize opportunities that got us into the data storage business in the
first place. Today SI continues to follow the strategies he formulated...
Not only did he launch the product line, he got it sold too with the signing
up of the representatives in the United States and Europe, and personal
selling that got us our first big accounts." –Congressman Ed Zschau.
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